{"id":10683,"date":"2026-05-20T11:29:23","date_gmt":"2026-05-20T09:29:23","guid":{"rendered":"https:\/\/www.camaralicante.com\/comerc\/programa-pic\/"},"modified":"2026-05-21T08:55:25","modified_gmt":"2026-05-21T06:55:25","slug":"programa-pic","status":"publish","type":"page","link":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/","title":{"rendered":"Programa PIC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10683\" class=\"elementor elementor-10683 elementor-10266\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5867123 e-flex e-con-boxed e-con e-parent\" data-id=\"5867123\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a708e77 e-flex e-con-boxed e-con e-parent\" data-id=\"a708e77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f119ebc elementor-widget elementor-widget-image\" data-id=\"f119ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"161\" src=\"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png\" class=\"attachment-full size-full wp-image-10600\" alt=\"\" srcset=\"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png 1000w, https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos-300x48.png 300w, https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos-768x124.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e898a1 e-flex e-con-boxed e-con e-parent\" data-id=\"2e898a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47d4e8c elementor-widget elementor-widget-breadcrumbs\" data-id=\"47d4e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.camaralicante.com\/va\/home\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351459f e-flex e-con-boxed e-con e-parent\" data-id=\"351459f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-014b69f elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"014b69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrograma PIC\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23294da elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"23294da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h6 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPla d'Innovaci\u00f3 i Sostenibilitat Comercial\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h6>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tIniciativa orientada a impulsar la modernitzaci\u00f3, transformaci\u00f3 digital i sostenibilitat del comer\u00e7 minorista, ajudant pimes i aut\u00f2noms a adaptar-se als nous h\u00e0bits de consum i a millorar la seua competitivitat en un entorn comercial cada vegada m\u00e9s din\u00e0mic i tecnol\u00f2gic. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e9ce9db e-flex e-con-boxed e-con e-parent\" data-id=\"3e9ce9db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7513c elementor-widget elementor-widget-heading\" data-id=\"8d7513c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectius del programa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851cf11 elementor-widget elementor-widget-text-editor\" data-id=\"851cf11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Refor\u00e7ar la competitivitat del comer\u00e7 local mitjan\u00e7ant actuacions centrades en la innovaci\u00f3, la digitalitzaci\u00f3 i la sostenibilitat empresarial, fomentant:<\/p>\n<ul>\n<li>La modernitzaci\u00f3 del punt de venda i la millora de l&#8217;experi\u00e8ncia de compra.<\/li>\n<li>La incorporaci\u00f3 de ferramentes tecnol\u00f2giques i solucions digitals.<\/li>\n<li>La millora de l&#8217;efici\u00e8ncia i sostenibilitat dels establiments comercials.<\/li>\n<li>L&#8217;adaptaci\u00f3 a les noves tend\u00e8ncies de consum i comercialitzaci\u00f3.<\/li>\n<li>L&#8217;enfortiment del comer\u00e7 urb\u00e0 i de proximitat.<\/li>\n<li>La professionalitzaci\u00f3 de la gesti\u00f3 comercial i estrat\u00e8gica.<\/li>\n<li>L\u00ednies d&#8217;actuaci\u00f3<\/li>\n<li>Diagn\u00f2stic individualitzat del comer\u00e7<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a06e7d3 e-flex e-con-boxed e-con e-parent\" data-id=\"6a06e7d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b60431b elementor-widget elementor-widget-heading\" data-id=\"b60431b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El programa contempla la realitzaci\u00f3 de:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862413c elementor-widget elementor-widget-text-editor\" data-id=\"862413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Diagn\u00f2stics personalitzats del punt de venda.<\/strong><\/h4>\n<p>An\u00e0lisi del Punt de Venda realitzat per t\u00e8cnics especialitzats, analitzant aspectes com la imatge comercial, aparadorisme, marxandatge, implantaci\u00f3 de producte, comunicaci\u00f3, atenci\u00f3 al client, m\u00e0rqueting i gesti\u00f3 empresarial. Despr\u00e9s de l&#8217;an\u00e0lisi, s&#8217;elabora un informe t\u00e8cnic amb recomanacions pr\u00e0ctiques i propostes de millora adaptades a cada establiment.<\/p>\n<h4><strong>Coaching Digital<\/strong><\/h4>\n<p>Ajudem els comer\u00e7os a incorporar solucions tecnol\u00f2giques que els permeten millorar la seua competitivitat, optimitzar processos i adaptar-se a un entorn omnicanal mitjan\u00e7ant ferramentes digitals, comer\u00e7 electr\u00f2nic, m\u00e0rqueting en l\u00ednia, intel\u00b7lig\u00e8ncia artificial, automatitzaci\u00f3 i estrat\u00e8gies de fidelitzaci\u00f3 de clients.<\/p>\n<h4><strong>Formaci\u00f3 especialitzada per al comer\u00e7<\/strong><\/h4>\n<p>Se desarrollan talleres, jornadas y acciones formativas orientadas a mejorar las capacidades de comerciantes y emprendedores en \u00e1reas estrat\u00e9gicas como marketing digital, ventas, escaparatismo, atenci\u00f3n al cliente, sostenibilidad, gesti\u00f3n empresarial e innovaci\u00f3n comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c14f4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"c14f4b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ecd1b28 e-con-full e-flex e-con e-child\" data-id=\"ecd1b28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf8893 elementor-widget elementor-widget-heading\" data-id=\"bcf8893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contacte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e18ed elementor-widget elementor-widget-text-editor\" data-id=\"08e18ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tel\u00e9fono: 965148659<br\/>Email: dempresarial@camaralicante.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab24bcd e-con-full e-flex e-con e-child\" data-id=\"ab24bcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce7444 elementor-widget elementor-widget-text-editor\" data-id=\"0ce7444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rellena los campos y nos podremos en contacto contigo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf3fe5 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"0bf3fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Seg\\u00fcent&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"10683\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0bf3fe5\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Cambra Alacant\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_1c62d05 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_1c62d05\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e8fon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_1c62d05]\" id=\"form-field-field_1c62d05\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e8fon\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCorreu electr\u00f2nic\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correu electr\u00f2nic\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMissatge\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Missatge\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pla d&#8217;Innovaci\u00f3 i Sostenibilitat Comercial Iniciativa orientada a impulsar la modernitzaci\u00f3, transformaci\u00f3 digital i sostenibilitat del comer\u00e7 minorista, ajudant pimes i aut\u00f2noms a adaptar-se als nous h\u00e0bits de consum i a millorar la seua competitivitat en un entorn comercial cada vegada m\u00e9s din\u00e0mic i tecnol\u00f2gic. Objectius del programa Refor\u00e7ar la competitivitat del comer\u00e7 local mitjan\u00e7ant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10661,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"tipo-de-pagina":[],"class_list":["post-10683","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\r\n<title>Programa PIC - Cambra Alacant<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Programa PIC\" \/>\r\n<meta property=\"og:description\" content=\"Pla d&#8217;Innovaci\u00f3 i Sostenibilitat Comercial Iniciativa orientada a impulsar la modernitzaci\u00f3, transformaci\u00f3 digital i sostenibilitat del comer\u00e7 minorista, ajudant pimes i aut\u00f2noms a adaptar-se als nous h\u00e0bits de consum i a millorar la seua competitivitat en un entorn comercial cada vegada m\u00e9s din\u00e0mic i tecnol\u00f2gic. Objectius del programa Refor\u00e7ar la competitivitat del comer\u00e7 local mitjan\u00e7ant [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Cambra Alacant\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/Camaraalicante\/\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-05-21T06:55:25+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\r\n\t<meta property=\"og:image:height\" content=\"161\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:site\" content=\"@camaraalicante\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/\",\"url\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/\",\"name\":\"Programa PIC - Cambra Alacant\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.camaralicante.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/2024_PICS_logos.png\",\"datePublished\":\"2026-05-20T09:29:23+00:00\",\"dateModified\":\"2026-05-21T06:55:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/#breadcrumb\"},\"inLanguage\":\"va\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"va\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.camaralicante.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/2024_PICS_logos.png\",\"contentUrl\":\"https:\\\/\\\/www.camaralicante.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/2024_PICS_logos.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comerc\\\/programa-pic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comer\u00e7\",\"item\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/comercio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Programa PIC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#website\",\"url\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/\",\"name\":\"C\u00e1mara de Comerco de Alicante\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"va\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#organization\",\"name\":\"C\u00e1mara Oficial de Comercio, Industria, Servicios y Navegaci\u00f3n de Alicante\",\"alternateName\":\"C\u00e1mara Alicante\",\"url\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"va\",\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.camaralicante.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Logo-Camara_Alicante_g_transparente.png\",\"contentUrl\":\"https:\\\/\\\/www.camaralicante.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Logo-Camara_Alicante_g_transparente.png\",\"width\":2000,\"height\":681,\"caption\":\"C\u00e1mara Oficial de Comercio, Industria, Servicios y Navegaci\u00f3n de Alicante\"},\"image\":{\"@id\":\"https:\\\/\\\/www.camaralicante.com\\\/va\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/Camaraalicante\\\/\",\"https:\\\/\\\/x.com\\\/camaraalicante\",\"https:\\\/\\\/www.instagram.com\\\/camaralicante\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/camara-comercio-alicante\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC-YcmLlLVXYDzKDiUsQ7HKQ\"]}]}<\/script>\r\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Programa PIC - Cambra Alacant","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/","og_locale":"en_US","og_type":"article","og_title":"Programa PIC","og_description":"Pla d&#8217;Innovaci\u00f3 i Sostenibilitat Comercial Iniciativa orientada a impulsar la modernitzaci\u00f3, transformaci\u00f3 digital i sostenibilitat del comer\u00e7 minorista, ajudant pimes i aut\u00f2noms a adaptar-se als nous h\u00e0bits de consum i a millorar la seua competitivitat en un entorn comercial cada vegada m\u00e9s din\u00e0mic i tecnol\u00f2gic. Objectius del programa Refor\u00e7ar la competitivitat del comer\u00e7 local mitjan\u00e7ant [&hellip;]","og_url":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/","og_site_name":"Cambra Alacant","article_publisher":"https:\/\/facebook.com\/Camaraalicante\/","article_modified_time":"2026-05-21T06:55:25+00:00","og_image":[{"width":1000,"height":161,"url":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@camaraalicante","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/","url":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/","name":"Programa PIC - Cambra Alacant","isPartOf":{"@id":"https:\/\/www.camaralicante.com\/va\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/#primaryimage"},"image":{"@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/#primaryimage"},"thumbnailUrl":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png","datePublished":"2026-05-20T09:29:23+00:00","dateModified":"2026-05-21T06:55:25+00:00","breadcrumb":{"@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/#breadcrumb"},"inLanguage":"va","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/"]}]},{"@type":"ImageObject","inLanguage":"va","@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/#primaryimage","url":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png","contentUrl":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2026\/05\/2024_PICS_logos.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.camaralicante.com\/va\/comerc\/programa-pic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.camaralicante.com\/va\/home\/"},{"@type":"ListItem","position":2,"name":"Comer\u00e7","item":"https:\/\/www.camaralicante.com\/va\/comercio\/"},{"@type":"ListItem","position":3,"name":"Programa PIC"}]},{"@type":"WebSite","@id":"https:\/\/www.camaralicante.com\/va\/#website","url":"https:\/\/www.camaralicante.com\/va\/","name":"C\u00e1mara de Comerco de Alicante","description":"","publisher":{"@id":"https:\/\/www.camaralicante.com\/va\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.camaralicante.com\/va\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"va"},{"@type":"Organization","@id":"https:\/\/www.camaralicante.com\/va\/#organization","name":"C\u00e1mara Oficial de Comercio, Industria, Servicios y Navegaci\u00f3n de Alicante","alternateName":"C\u00e1mara Alicante","url":"https:\/\/www.camaralicante.com\/va\/","logo":{"@type":"ImageObject","inLanguage":"va","@id":"https:\/\/www.camaralicante.com\/va\/#\/schema\/logo\/image\/","url":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2025\/05\/Logo-Camara_Alicante_g_transparente.png","contentUrl":"https:\/\/www.camaralicante.com\/wp-content\/uploads\/2025\/05\/Logo-Camara_Alicante_g_transparente.png","width":2000,"height":681,"caption":"C\u00e1mara Oficial de Comercio, Industria, Servicios y Navegaci\u00f3n de Alicante"},"image":{"@id":"https:\/\/www.camaralicante.com\/va\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/Camaraalicante\/","https:\/\/x.com\/camaraalicante","https:\/\/www.instagram.com\/camaralicante","https:\/\/es.linkedin.com\/company\/camara-comercio-alicante","https:\/\/www.youtube.com\/channel\/UC-YcmLlLVXYDzKDiUsQ7HKQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/pages\/10683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/comments?post=10683"}],"version-history":[{"count":1,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/pages\/10683\/revisions"}],"predecessor-version":[{"id":10684,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/pages\/10683\/revisions\/10684"}],"up":[{"embeddable":true,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/pages\/10661"}],"wp:attachment":[{"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/media?parent=10683"}],"wp:term":[{"taxonomy":"tipo-de-pagina","embeddable":true,"href":"https:\/\/www.camaralicante.com\/va\/wp-json\/wp\/v2\/tipo-de-pagina?post=10683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}